WPC Postponed until 2022!

As the world slowly recovers from the COVID-19 pandemic, the health and well-being of our attendees, exhibitors and staff is first and foremost. Given the gradual pace of the recovery, postponing the event until 2022 ensures the WPC will be able to deliver the robust experience the fragrance industry deserves.

Perfumery & AI: The Benefits of Creating Perfumes with Artificial Intelligence

    Wednesday,December 16, 2020:10:10 AM -10:30 AM

    Speaker(s)

    Speaker
    Paulo Alexandre dos Santos Roseiro
    R&D Director, Grupo Boticário

    Description

    The art and science of design a modern fragrance is a centenary process based on the perfumer's expertise, to perform the harmonic combination of the ingredientes. A perfumer must create a fragrance that has great agradabillity, be unique and meet technical performance requirements. In industry, fragrances are evaluated by olfactive experts and validated by market tests, directing fragrance to better meet consumers expectations.

    Making use of artificial intelligence(AI) creating award winning fragrances enable optimize the fragrance developing process, reduzing considerably time to market, about 3 years to 6 months. Accuracy and cognition delivered by AI also release the human to perform activities which demand strategy, feeling and emotion, like the lapidation of the final product. The challenge is bring perfumery into the digital age, matching the perfect proportion the cognition of artificial intelligence into the world of perfumery, without losing alchemy, the human touch.