WPC Postponed until 2022!

As the world slowly recovers from the COVID-19 pandemic, the health and well-being of our attendees, exhibitors and staff is first and foremost. Given the gradual pace of the recovery, postponing the event until 2022 ensures the WPC will be able to deliver the robust experience the fragrance industry deserves.

Perfumery & AI: Artificial Intelligence, Machine Learning, and Olfaction

    Wednesday,December 16, 2020:9:45 AM -10:10 AM


    Alexander Wiltschko
    Senior Research Scientist


    Artificial intelligence and machine learning are having incredible impact in all areas of business, and moreso today in flavor & fragrance. But what exactly is artificial intelligence, and how is it different than machine learning? More importantly, how could it be useful in flavor and fragrance? Google is a world leader in the development of new artificial intelligence technologies, and a research scientist from their AI research lab, 'Google Brain', will walk through:

    • What is AI, what is machine learning?
    • What are the different types of machine learning?
    • How is it used in other business domains?
    • How is it used at Google?
    • How could it be useful in flavor and fragrance?